Puma links with designer Starck for footwear line

Philippe Starck, the designer famous for minimalist interiors such as the St Martin's Lane Hotel, is to create a range of footwear for Puma.

The range will be unveiled in April and will be in shops by autumn.

Starck said: "I have been interested in venturing into the world of footwear for 12 years.The collaborative effort results in a collection of footwear that is modern and minimalist."

The collaboration represents a further step in Puma's strategy to team up with well-known designers in the development of its products.

"The objective of the projects is for an outside designer to share a different perspective so that we can learn from one another," said Antonio Bertone, director of global brand management at Puma.

Late last year, the brand launched 96 Hours, a clothing and footwear collection by Neil Barrett, formerly a design director at Gucci and Prada.

Feature, page 20.

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