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Puma has enrolled the sprinter Usain Bolt for a new campaign reminding people that it is the fastest sports brand in the world. JWT New York created the "forever faster" activity, which kicks off with a global TV ad with Bolt espousing the tenets of Puma as he sits in a hot tub surrounded by models. The spot also features other athletes including the footballers Mario Balotelli and Sergio Agüero, and the golfer Lexi Thompson. It was directed by Gerard de Thame through Supply & Demand, with post-production by The Mill.