Sporting goods manufacturer Puma has appointed Iris to work on its below-the-line activity with the objective of raising the profile of the company. Iris will work alongside Puma's global advertising agency Gyro Worldwide.
Puma is targeting 16 to 24 year-olds with activity that is due to kick off towards the end of this year. According to Ian Millner, Iris managing partner, the drive will include in-store pushes in high street sports shops as well as Puma's own stores.
"We will be elevating the profile of the brand through mechanics including POP, in store theatre and staff motivation programmes, he said. "Our work and experience in the sector convinced Puma that we were the right partner."
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