
World Snooker chairman Sir Rodney Walker said: ‘Pukka Pies is a famous and successful British brand, which makes it an appropriate sponsor for one of our biggest tournaments.'
The tournament runs from 5-13 December at the International Centre in Telford.
Leicester-based Pukka Pies is a privately-owned family business. It produces more than 50 million pies and pasties a year.