LONDON (Brand Republic) – Publicis shareholders have approved the French network’s $1.9bn purchase of Saatchi & Saatchi, with the deal expected to be complete by September 12.
The combined company will be known as Publicis Groupe and its supervisory board will include Saatchi’s chairman Bob Seelert.
Saatchi’s will continue to operate as a separate shop with its management intact, Publicis claims.
Total billings for the group will reach $18bn, with 38% of business conducted in the US, 49% in Europe and 13% in the rest of the world.