The France-based network, which has ZenithOptimedia and Starcom Mediavest under its control, said it hoped to have 28% of revenues coming from its media agencies by 2008.
The ambition comes in a blueprint by chairman and chief executive Maurice Levy today and sets targets for revenues from its advertising wing of the business accounting for almost half of its income by 2008, with media and specialised agencies and marketing services sharing 28%.
Publicis said it also believed revenues in both the US and Europe would decrease by 2008, as the rise of the economic growth in the Asia kicks in and begins to impact on the global advertising market.
Business in the US currently accounts for 44% of Publicis revenues, but it is expected to fall to around 42% in 2008, as Rest of the World increases by 5% to 20%.
Similarly, Europe will also see a drop from 41% to 38%.
By Kevin May
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