Publicis extends grip on Renault accounts globally

LONDON - Publicis has tightened its grip on the Renault account after picking up creative duties in seven new countries previously held by Interpublic Group's creative shop Lowe.

The new country wins extend the network's hold on the Renault creative account to 48 countries in total, after Publicis cleaned up in Latin America and Eastern Europe.

In Latin America, Publicis will handle the creative business for Renault in Argentina, Columbia, Mexico and Venezuela. Publicis also won the accounts for the Eastern European territories Latvia, Lithuania and Estonia.

Olivier Fleurot, executive chairman of the Publicis network, said: "We are thrilled that Renault has increased its confidence in our network and our teams."

The news comes at a time of growth for the Publicis Groupe after it acquired US digital and direct marketing company Digitas, owner of Modem Media, last month in a $1.3bn (£660m) deal. Its clients include American Express, Delta Airlines and IBM.

The deal significantly expands the group's presence in the digital communications market on a global scale, with digital and interactive operations now accounting for 15% of its total revenue.

At the time, Maurice Levy, chairman and chief executive of Publicis, said: "We have been seeking to make an important strategic acquisition which could really boost our presence in the digital marketplace. The acquisition of Digitas allows us to immediately attain our goal of being one step closer to the future."

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