Public View - Waitrose 'Christmas at Waitrose' by MCBD

LONDON - How was the Christmas ad for Waitrose received by members of the public?


The spot, created by Miles Calcraft Briginshaw Duffy, follows various people, from a student to a fisherman, making their journey home for Christmas.

The student is seen on a crowded train, the fisherman moors up to port, and a small child sleeps in the back of a car.

Watch the video above to find out what members of the public thought.


  Video produced by
on   behalf of ±±¾©Èü³µpk10.



View previous Public View videos:















Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content