Public view - did viewers relate to the BBC's latest promo?
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Sector
Media / Entertainment Brands and Television brands
The BBC chose a space theme to promote its 'school season' in an ad by Rainey Kelly Campbell Roalfe/Y&R ', showing a parent sending her child out in to space to represent the uncertainty of the first day at school.
The public enjoyed the ad, but it was mothers that were affected most by the sentiment.
Watch the ad here.
Video produced by on behalf of 北京赛车pk10.
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