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Rainey Kelly Campbell Roalfe/Y&R recruited former members of Gorillaz, Damon Albarn and Jamie Hewlett to create a trailer for the channel.
The resulting cartoon is based on the Chinese folk tale Monkey King.
Watch the video above to see what members of the public made of it.
The 2008 Beijing Olympics kicked off on Friday, with wall-to-wall coverage on the BBC.
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The 2008 Beijing Olympics kicked off on Friday, with wall-to-wall coverage on the BBC.
Video produced by on behalf of ±±¾©Èü³µpk10.
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