Public View - Barnardo's 'break the cycle' by BBH

United Kingdom

Staff

December 08, 2008

How long?

1 minute

Public View - Barnardo's 'break the cycle' by BBH

LONDON - We asked members of the public what they thought about the hard-hitting ad for children's charity Barnardo's.

Ad watchdogs are probing the ad, which features a girl being hit, mugging someone, and then taking drugs.

The spot, "break the cycle", by Bartle Bogle Hegarty, is aimed at showing how child abuse can lead to a downward spiral for the victim.

Last week, the Advertising Standards Authority confirmed that it had received more than 400 complaints about the ad.

Watch the video above to find out what members of the public thought about it.

Video produced by on behalf of ��pk10.

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