The case of 73-year-old Josef Fritzel, who sexually abused his daughter Elisabeth and kept her in a windowless basement for 24 years, has put the Austrian town of Amstetten in the media spotlight.
Austrian Chancellor Alfred Gusenbauer said that the government planned to hire consultants to get the image campaign started and that it would use "all technical and professional means available to rectify" Austria's image.
He said: "It's not Austria that is the perpetrator. This is an unfathomable case, but also an isolated case. We won't allow the whole country to be held hostage by one man."
The shocking revelations have drawn inevitable comparisons with the case of Natasha Kampush, who escaped two years ago from a basement in a house near Vienna where she had been held captive for eight years.