But, in a resounding nod to the drinks industry, almost nine-tenths of the 1329 respondents felt it acceptable for alcohol brands to advertise on TV, with only 11% saying there should be a ban on television campaigns.
The results will give heart to UK alcohol marketers, warily eyeing the tightening marketing controls in other European countries. Last week, Marketing reported that Ireland has joined the growing list of EU nations trying to limit ad opportunities for drinks brands to tackle social problems such as binge drinking (Marketing, February 6).
Ireland's Health Ministry is considering a total ban on spirits ads, health warnings on all alcohol campaigns, a TV watershed for drinks ads and a ban on cinema advertising to under-18s.
It is also looking at banning ads or promotions near schools, ads which link alcohol to sporting, social or sexual success, campaigns portraying drinking as a challenge and those suggesting a link to violence or high-risk activities.
ADS WATERSHED
Do you think alcohol TV advertising should be controlled so that it only
appears after a watershed time?
Yes 70%
No 24%
Don't know 6%
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