The findings buck the global trend, where 61% of people believe the media, compared with 52% for governments, according to the research by the BBC, Reuters and the Media Center.
Nigerians were the most likely people to trust the media, with 88% saying they believe journalists and only 34% saying that they believed their government. Other developing countries had similarly high levels of trust in the media, it was only for Russia, the US and the UK that trust levels slipped below the 60% mark -- although the British remain the most sceptical.
BBC News is the most trusted specific news source, mentioned spontaneously by 32% of those polled. It was followed by ITV News at 8% and Sky News at 7%. In the US, Rupert Murdoch's Fox and CNN were the most trusted, polling 11% each.
The Daily Mail is the most-trusted newspaper in the UK, mentioned by 3% of people ahead of The Times and Daily Telegraph, each on 2%, and The Guardian, mentioned by 1% of people.
The survey found that on a global basis, people were most likely to believe what they see on national television, with an overwhelming 82% of people saying that they trusted it as a news source.
National and regional newspapers were trusted by 75% of people, compared with a figure of 69% for local newspapers. Public radio was the next most-trusted source, at 67%, and international satellite television services were trusted by 56%.
People found it difficult to decide what they can believe when it comes to internet blogs. They are the least trusted type of online content, with 23% saying that they did not trust them compared with 25% who said that they did. That left a majority of 52% who were unable to say whether they trusted them or not.
Three out of four people said that they preferred to check several news sources instead of relying on just one -- especially those who use the internet.
The survey polled 10,230 adults in the UK, US, Brazil, Egypt, Germany, India, Indonesia, Nigeria, Russia and South Korea.
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