Andy Duncan, chief executive, Channel 4
There is now a sense of the bold and radical change needed. The public wants plurality of public service broadcasting - over and above the BBC. This should become more pressing with the further dilution of ITV and Five. We have got what we pushed government for, but it's still to be choreographed. Our pre-ferred option is a partnership with BBC Worldwide, but there is the option of allocation from the £130m-a-year BBC licence fee digital switchover surplus.
Dawn Airey, chairman and chief executive, Five
It's good to see Ofcom recognising the contrib-ution Five can continue to make in public service broadcasting, as an independent commercial player or in a new body with Channel 4. In either scenario, we will deliver real and sust-ainable public service value to viewers. Five is the only mainstream commer-cial channel to continue providing original children's programmes.
Michael Grade, executive chairman, ITV
The free-to-air PSB sector faces unprecedented change. The status quo is not an option and it is gratifying the Government and Ofcom have grasped the urgency of the need for change. Ofcom has concluded ITV regional news is unsustainable after 2010 and we will study its progressive proposals for a sustainable regional news service from 2011.
Lord Carter, minister for communications
Structural and cyclical pressures mean our current free-to-air broadcasting PSB system is not viable in the medium term, let alone the long term and, arguably, the short term.
Ed Richards, chief executive, Ofcom
We need a strong, alternative, public service voice to the BBC, rooted in Channel 4 and sustained through partnerships, joint ventures or even mergers, if that proves achievable.
Andy Burnham, media minister
The Channel 4 brand for viewers is here to stay. There are still many options as to what [a new model] might look like. It makes sense to begin by looking at public sector bodies - C4 and BBC Worldwide. It is early days and any successful partnership model needs to meet the needs of the BBC, as well as releasing value and resource to create a new model with C4.
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