In light of the cinema release date of Dawn of the Planet of the Apes on 17 July, pro-ape messaging such as ‘apes together strong’ was simultaneously projected onto the facades of the two venues yesterday (17 July).
The one-day activation, which aimed to raise awareness of the movie and promote the ‘apes versus humans’ strategy, forms part of a wider national campaign, which will roll out across high impact digital screens, bus T-sides and beer mats, featuring live updates.
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