The two-day international tournament, part of the HSBC Sevens World Series, features sides from England, New Zealand and Australia, and attracted more than 80,000 fans last year. This year, it takes place over the weekend of 21 and 22 May.
The Rugby Football Union (RFU) has pledged to donate £5 from every ticket sold to the charity. Tickets cost £15.
The charity, which is the primary beneficiary of the annual Movember campaign that encourages men to grow moustaches, plans to extend its presence in rugby. It already partners London-based rugby sevens and music festival, RugbyRocks.
Prostate Cancer Awareness month takes place in March, with the charity encouraging fundraisers to take part in triathlons, cycling and walking events.
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