Prospect Swetenhams in sweeping restructure

LONDON - Prospect Swetenhams has appointed new heads of client services, marketing, business development and production as part of a restructure involving two high-level redundancies.

Debbie Snewing, director of list management, and Cheryl Pugh, director of data processing, have been made redundant and are in legal discussions with the company.

Not all is well at Prospect Swetenhams, according to a former employee who contacted Brand Republic claiming a third of the staff have left in the last few months and two clients, Tridias and Euromoney, have defected as a result of the upheaval.

The former employee was critical of the dismantling of the experienced management team and the lack of experience of the new line-up.

Last year, managing director Hugh Bessant was replaced by Annette Holmes, previously commercial training head at the Red Cross, and Mark Arnold, director of UK list broking, left the company without a job to go to. He ended up at DLG.

Holmes responded to the former employee's claims with the following statement:

"We have not lost Euromoney as a client. Euromoney have changed their business strategy and will not be using any list manager under an exclusive agreement, which is understandable given their own direct sales operation. However, relations are cordial and we will continue to work on new initiatives into the future.

"It is not correct that a third of staff have left in the last few months. With the exception of the redundancies we have actually lost four staff in the last two months.

"The new management team is far from inexperienced... It really is difficult to comment on these things but I genuinely believe that things were not well at Prospect Swetenhams, but now they very much are. Restructuring is never easy and when people fail to secure a position in the new structure it is difficult and painful for them."

In the restructure, a new role for head of client services was created, covering UK and international list broking, list management and bureau services.

The role has been given to Paul Bensilum, who joins the company from credit information provider ICC Credit and has 13 years of experience in client-facing account management roles. ICC Credit is part of Bisnode, the European parent company of Prospect Swetenhams.

The new head of business development is Dimple Chhabria, who has been promoted from the company's UK list broking team, and will led a team of three.

The head of production role is filled by James Horsburgh, who recently joined from Wegener DM where he was head of product management. He will lead a team of eight product development specialists and programmers.

Another new position is head of marketing, leading a team of three. Emma Collins will join at the start of February and has previously worked in marketing for Wegener DM, Dunnhumby and CACI.

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