Profero offshoot to stream music programme on 3

Ben Carter

December 11, 2003

How long?

1 minute

Profero offshoot to stream music programme on 3

Digital marketing agency Profero is making its first foray into video content with the launch of mobile content production company Inventa Productions, which will stream music programming on the 3 network.

Inventa, believed to be the first company of its kind, is a joint venture between Profero, Slice PR and Radio One DJ Pete Tong.

Its first programme will be called FastTrax and will be available every Thursday on 3 handsets at 50p per show.

The programme launches today (Thursday) and will feature an album review selected by Tong, the latest single releases, music, festival and gig news.

Inventa plans to add purchase icons to the service early next year to enable consumers to order the CDs or singles they have seen reviewed on their phones.

Mobile video content has been hailed as the next significant revenue driver for mobile operators looking to diversify from voice revenues.

Operators are jockeying to sign up exclusive content, which they will offer to subscribers for a fee. These include football highlights from the Premiership, which will be shared by Vodafone and 3 from next season.

Topics

Marketing