Asda’s Butcher’s Selection Chicken in a Bag and Butcher’s Selection Roast Beef in a Tray also won places among the 43 categories, with winners selected by a panel of more than 10,000 consumers and announced at a ceremony at London venue Number 8 Northumberland Avenue last night (22 January).
Product of the Year said that consumers "are constantly reminded of the importance of cooking from scratch, but in an age when we are all so time-poor, a clear demand for predictable home cooking products has developed".
Telling a similar story of time-poor consumers rushing from place to place, on-the-go brands such as Robinson’s Squash portable concentrated squash and Weetabix’s On The Go Breakfast Drink also went onstage to collect awards.
Elsewhere, supermarket own-label alternatives to beauty brands fared well, with Tesco’s Pro Formula and BD Trade Secrets winning in four categories, including best skincare.
This year’s awards also saw the introduction of a new technology category, which was won by Acer’s Iconia One 7 tablet.
Mike Nolan, Product of the Year’s chief executive, said: "Innovation comes in many forms and at Product of the Year we’ve seen the FMCG sector pushing the boundaries of function, design and packaging further than ever for 2015.
"However, building trust in new products is vital to success. The seal of approval truly does set winners apart in a crowded market place and consumers report that they are 86% more likely to buy a winning item. This badge of trust leads Product of the Year winners across the globe to report more than a 10-15% average sales increase following their win."
| Category | Winners |
|---|---|
| Toothpaste |
Aquafresh® Complete Care Toothpaste, GlaxoSmithKline |
| Oral Care |
LISTERINE® Advanced Defence Gum Treatment, Johnson & Johnson Ltd |
| Skincare Products |
Pro Formula Radiance Micellar Water, Tesco Stores Ltd |
| Facial Moisturiser |
Pro Formula Q10 Anti-Age Day Cream, Tesco Stores Ltd |
| Beauty Products | BD Trade Secrets Dreamshine Highlighter, Tesco Stores Ltd |
| Hair Care |
Dove® Advanced Hair Series Pure Care Dry Oil, Unilever |
Clairol 5 in 1 Camomile Shampoo
Batiste Dry Shampoo, Church & Dwight UK Ltd
Pro Formula Satin Smooth Ladies Razor, Tesco Stores Ltd
Pampers® Active Fit, Procter & Gamble
Johnson's® Baby FIRST TOUCH Range, Johnson & Johnson Ltd
Sudocrem Care & Protect, Actavis Plc
Benylin Chesty Cough & Cold Tablets, Johnson & Johnson Ltd
Bootea 14 Day TeaTox, Eighty Twenty Ventures Ltd
Müllerlight® Greek Style Fruitopolis, Müller Dairy UK Ltd
McCoy's® Ultimate, KP Snacks
Butcher's Selection Roast Beef in tray, Asda Stores Ltd
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