Procter & Gamble is launching a new series of ads in its campaign
featuring kids making creative use of its Fairy Liquid bottles. Breaking
on January 1, the executions include a small boy engrossed in making a
pet ’hedgehog’ called Spike, who is crestfallen when he realises his
mother hasn’t finished with the bottle yet. The voiceover explains that
Fairy suds ’last loads longer ... maybe a bit too long’. Another ad
features a Welsh girl who says she’s going to ’make a motorbike’ out of
the bottle. The ads were created by Grey Advertising, with media
planning through MediaCom TMB and buying through Starcom.
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