Chris Holdom at Sponsorcom and Rupinder Downie at Channel 4 negotiated the package.
The sponsorship credits have been created by M&C Saatchi and the sponsorship will run for 12 episodes, beginning at the start of August. TV star Joanna Lumley is the face of Privilege Insurance on a series of television ads, with the tagline: "You don't have to be posh to be privileged".
Jamie at Home focuses on using homegrown vegetables and is filmed at the celebrity chef's Essex home. It aims to show viewers how to make the most of their garden and is in line with Oliver's drive to improve the British public's diet. The chef is still the frontman of supermarket chain Sainsbury's.
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