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CHI & Partners has created a LinkedIn/YouTube campaign for the Prince’s Trust to get employers to look harder at young job applicants with troubled backgrounds. One part of the campaign is a LinkedIn profile of a fictional homeless person, who will ask companies to endorse her employable skills. The profile leads people to an online film, in which children are shown in desperate situations as they explain calmly to the camera the skills they have acquired amid difficult upbringings. The work was written by James Crosby, art directed by William Cottam and directed by Seb Edwards through Academy.