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The company will offer health and beauty advertisers the chance to take advantage of a multi-layered campaign package, by offering 300 six-sheet panels within its collection of sites at leading health club chains David Lloyd, LA Fitness and Esporta.
All the panels are chosen for their proximity to the beauty salon, changing room and spa areas within the clubs, giving brands access to an ABC1 audience of one million male and female members every fortnight.
The beauty and grooming package also includes 10 Premier Portrait backlights situated along the main arterial routes around London, designed especially with fragrance and premium brands in mind.
Finally, 400 nationwide six-sheet panels in proximity to Boots and Superdrug, as well as pharmacies and supermarkets, will be on offer to increase propensity to purchase.
Nigel Clarkson, sales and marketing director for Primesight, believes the multi-layered approach "gets the best out of our portfolio".
"The health clubs offer the right environment to connect with consumers who really are interested in looking and feeling good, and using top brands," he said.