This is the first time Cannons has allowed third-party advertising in its clubs, and sites will include illuminated six-sheet panels offering a series of targeted campaigns, including national, women, men, racquets and beauty and grooming.
The SMG-owned company, which is thought to be on the verge of being sold, will offer advertising in washrooms, lockers, on gym equipment and in classes, as well as sampling for the 190,000 members of Cannons gyms.
Nigel Clarkson, national sales and marketing director at Primesight, said he was proud to have won the new Cannons contract that "further strengthens the company's position in the health club sector, offering advertisers a unique opportunity to reach a health conscious audience on a regular basis".
.jpg)
.jpg)