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Prime Video has rolled out its first-ever Christmas ad for Europe in a campaign by CYW.

Telling the story of an unlikely friendship between a hyena and a zookeeper forged through a shared love of entertainment, the two-minute spot is airing on TV, in cinemas and across digital channels.

Directed by Chris Balmond and produced by Laureana Ferrucci through Blur, the ad's copywriters at the agency were Carmelo Rodriguez and Willy Lomana.