LONDON - Prime TV, the DAB channel targeting Asian viewers, is to move onto the BARB audience measurement system, making it the first ethnic channel to do so.
The move comes as MEMS TV, the sales house for multicultural television, begins to drive all its ethnic channels onto BARB.
Prime TV offers programming from India and South Asia, while MEMS TV claims millions of viewers across its 15 channels.
The switch onto BARB would allow advertisers and agencies to reach Asian consumers, according to Anthony Greenidge, sales and marketing director of MEMS TV.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)