De Bois wrote to Cameron last month to notify him of the launch of the campaign, which aims to promote the UK events industry and increase the UK’s competitiveness in attracting large scale events going into 2012.
In the letter, Cameron refers to the campaign as "great" noting that "as a country, we are among the world leaders in the creative and entertainment industries".
You can read the letter in full here:
The campaign is supported by the Business Visits & Events Partnership (BVEP) and its member associations.
To leave a comment and let us know your thoughts.