Consumers will be able to download the free application from pricerunner.co.uk or by sending a text to a mobile phone shortcode, where the application will be sent back to the user. Users will see a full colour mini-version of pricerunner.co.uk, with full functionality to compare prices.
The charge for the service will be standard data roaming charges, meaning users will only pay for receiving the data, not for the full time they are on the phone.
The mobile site will launch in the second quarter of this year.
ValueClick Europe marketing director Gary Goodman said: "We are introducing a wider range than banners and buttons. There is a range of ideas, one of which is a filler ad that runs for three or four seconds as the application downloads.
"Also, we want to deliver lead generation with vouchers to deliver footfall."
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