The site has redesigned its homepage to improve the user experience and intends to roll out a range of features following the refresh.
It plans to roll out a TV offering, detailing product reviews and hosting videos submitted by users.
It also plans to launch microsites dedicated to new product launches and specialist features around peak shopping seasons.
The site compares prices on goods across a range of gift guides and advice on purchases.
Pricerunner's relaunch follows Associated Northcliffe Digital's decision to review the future of its comparison site Simplyswitch.
A decision on its future is expected by 20 February.
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