Pretty Polly 'hunt for legs 11' by BMB
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Advertiser
Pretty Polly -
Agency
BMB
Pretty Polly, the tights manufacturer, has launched a campaign created by BMB, to find 'Pretty Polly's Legs of 2011'.
The campaign centres on a Pretty Polly pop-up shop set up in Knightsbridge to track down ‘the year’s most
beautiful pins’.
The campaign is supported by press and digital posters. A photographer will take pictures of visitors to the shop and upload images onto Facebook for the public to vote on their
favourite legs.
The winner, who will become a brand ambassador for a year as well as receiving a modeling contract and £1000, will be chosen by a fashion panel that includes designer Henry Holland.
