The event will take place at the brand's Carnaby Street store in London from 6-9pm and will give guests the opportunity to preview pieces from the new Pretty Green X Jimi Hendrix collection before it goes on sale across the country on 25 August.
Special guest DJ, Simone Butler of Primal Scream, will provide the entertainment, with free drinks served courtesy of Brewdog. A Sony pop-up stall inside the store will sell Hendrix's albums.
Those guests who purchase items on the night you will take home a limited edition 7 inch vinyl of Voodoo Child, a tote bag and Hendrix look book.
Brands such as
The
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brands and inspiration updates or your monthly trend download, register and subscribe to Event and .