Pret a Manger under fire again, this time over chicken sourcing

LONDON - Sandwich chain Pret a Manger has been criticised over its food labelling stance for the second time in a week, this time because it labels sandwiches made with chicken sourced from Brazil as "fresh".

Pret a Manger says it sources the chicken from Brazil because the animal welfare standards at the factory it uses are higher than at British rivals and also because Brazil is able to supply the volume it needs. The meat is frozen and shipped to the UK, where it is prepared for Pret's sandwiches.

The Sunday Telegraph highlighted the fact that and "just made with preservative-free, fresh, natural ingredients" as part of its campaign to simplify food labelling.

Last week the newspaper tackled the company over the sourcing of fish for its sushi, which is shipped from Chile.

In both instances, Pret a Manger has changed details on its website, following publication of the story. In the case of the chicken, Pret a Manger has told the newspaper that it is unhappy about sourcing from Brazil and that the policy would change.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now