Preston North End scoops best campaign award

LONDON - Preston North End has scooped the prize for Best Club Marketing 北京赛车pk10 at the inaugural Football League Awards.

The award, sponsored by Marketing, recognised the impact of the 'Loud and proud' campaign set up to boost the profile of the club in the local community.

The club, which is currently challenging for a play-off spot in the Coca-Cola Championship, received the prize at the awards ceremony in London on Sunday.

The 'Loud and proud' activity involved match-day events and a competition to find the best club chants.

Preston North End also distributed posters to fans and local businesses and encouraged supporters to spread the word about the campaign. The work boosted match-day attendances and improved the atmosphere in the stadium.

The other football clubs nominated for the award were Derby County, Leeds United, Nottingham Forest and Reading.

The ceremony also saw Norwich City recognised for Best Club Sponsorship as a result of its tie-up with car marque Proton.

As part of the deal, the club opened the first car showroom to operate within a football stadium.

The partnership has subsequently helped the company boost its sales in Norwich.

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