For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a "clean" brand.
Agencies have been contacted directly with a brief to help plan and execute a brand campaign in time for the start of the new season in August.
It is thought that the Premier League is looking for a shortlist of three shops, which will be invited to pitch towards the end of January.
The Premier League is flush with cash after last year’s TV rights auction brought in £5 billion from Sky and BT – a 60 per cent increase on the previous deal. Football chiefs are thought to be keen to promote the brand aggressively ahead of the 2018 auction.
±±¾©Èü³µpk10 understands that the Premier League brought in the consultancy Robin last year to reposition the brand. It is also working with DesignStudio on a new logo.
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