Premier League "Primary stars" by Y&R London

March 31, 2017

Jos茅 Mourinho, Theo Walcott and Gary Cahill are among the Premier League stars taking part in a campaign to promote a new national primary school programme.

The Premier League Primary Stars initiative provides free teaching materials for subjects including PE, maths, resilience and teamwork, to every primary school in England and Wales.

The activity launches across TV, cinema, social media and digital from Sunday 2 April.

Credits

Head of marketing
Craig Edmondson
Agency
Y&R London
Chief creative officer
Jon Burley
Creative director
Tony Durston
Creative team
Nicola Wood
Andy Forrest
Chief strategy officer
Emily James
Senior planner
Laura Scoffin
Business director
Ben Van der Gucht
Account director
Ben Milligan
Agency producer
Danielle Sandler
Assistant
Carmela Vitale
Typographer
Jason Hyde
Production company
Gorgeous
Director
Vince Squibb
Producer
Ciska Faulkner
Director of photography
Barry Ackroyd
Editor
Jonnie Scarlett
The Quarry
Post-production
The Mill
Sound design
Parv Thind
Wave
Music
Native Music
Media
MEC
Media planners
Scott Brenman
James Fox

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