Emap Connect's Premier Kids show will launch a VIP programme that allows exhibitors to personally invite industry buyers to the NEC based exhibition as special guests.
The Premier Kids VIP programme, which will be activated at the show from 1-3 February, will offer a range of benefits such as a VIP badge and fast track entry into the show.
"The exhibitors are offered the opportunity to nominate potential customers, thus enhancing their presence and making their customers feel special when they visit them at the exhibition," said Premier Kids show director Charlotte Bowskill.
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