PR renaissance as Lord Bell's Chime is back in the black

LONDON - Chime Communications, owner of PR agency Bell Pottinger, is back in the black for the first half of the year, with pre-tax profit of 拢3.2m, and confident about the year ahead.

The company said it was confident about the full-year results when it reported its interim figures this morning, which were in line with analyst forecasts.

Chime reported pre-tax profits of 拢3.2m, compared with a loss of 拢5.3m last year. Turnover at the company fell from 拢49.3m to 拢46.8m with earnings per share of 1.1p, compared with a loss of 4.2p a share last year

At Chime's public relations business, which contributes 71% of the company's profit, operating income stayed steady at 拢16.9m, but profit rose by 2% to 拢2.54m. The company said that Bell Pottinger Corporate and Financial was enjoying a "renaissance". Across all its PR agencies, new-business wins included eBay, Deutsche Telecom, Ofcom and Pfizer.

Integrated marketing services, which include digital agencies Heresy and Pure Media, saw a rise in operating income for the period of 6% to 拢8.25m. The research division saw a rise in operating income of 26.5% to 拢1.8m.

Lord Bell, chairman of Chime Communications, said: "I am pleased that we have returned to reporting pre-tax profits. Our successful fund raising and the current level of business in hand gives us confidence about the results for the full year."

Chime cut its debt from 拢29.8m at the end of June last year to 拢8.8m. Shares in the company rose by 0.5p this morning to trade at 31.5p.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .