O2’s 'Go Think Big' campaign with ZenithOptimedia won both the Innovative ±±¾©Èü³µpk10 of the Year and Collaboration of the Year categories in the awards, which are sponsored by Active International and Powerlinks.
'Go Think Big' was described as "truly ambitious" by an 11-strong judging panel comprising experts from the media and creative industries.
Universal McCann received the Most Effective ±±¾©Èü³µpk10 of the Year award, for its WindowsPhone People Powered Print campaign with Microsoft. The agency's H&M Showcases work was named the Integrated ±±¾©Èü³µpk10 of the Year, and was also a runner up in the Innovative ±±¾©Èü³µpk10 of the Year category.
As well as winning Digital ±±¾©Èü³µpk10 of the year (for GSK and Night Nurse - There's a Reason It's Hidden) MediaCom was named Agency of the Year, the only award where nominations were generated by a PPA member survey. PPA Advertiser of the Year went to Procter & Gamble.
James Papworth, PPA Marketing Director, said: "These awards, now in their second year, go from strength to strength. Not only have we had more entries competing for more categories but the calibre of work is stronger year on year.
"What these awards demonstrate is the strength of influence that magazine brand advertising holds with consumers across a whole host of platforms and touchpoints. Thanks to everyone who entered and congratulations to the brands and teams who delivered the award-winning campaigns."
PPA Advertising Awards 2013: The Winners
Collaboration of the Year
Winner: O2 and ZenithOptimedia for Go Think Big
Integrated ±±¾©Èü³µpk10 of the Year
Winner: H&M and Universal McCann for H&M Showcases
Highly Commended: Volvo V40 and Mindshare for Commuter Hijack
Print ±±¾©Èü³µpk10 of the Year
Winner: Panasonic and Vizeum for Smart Viera Get Personal
Highly Commended: Woodford Reserve and Universal McCann for Great American Cocktail
Digital ±±¾©Èü³µpk10 of the Year
Winner: GSK and Mediacom for Night Nurse There’s a Reason its Hidden
Innovative ±±¾©Èü³µpk10 of the Year
Winner: O2 and ZenithOptimedia for Go Think Big
Highly Commended: H&M and Universal McCann for H&M Showcases
Most Effective ±±¾©Èü³µpk10 of the Year
Winner: Microsoft and Universal McCann for Windows Phone People Powered Print
Highly Commended: Volvo V40 and Mindshare for Commuter Hijack
PPA Advertiser of the Year
Procter & Gamble
PPA Agency of the Year
MediaCom
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