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Powerade 'London 2012' by Mother
-
Advertiser
Powerade -
Agency
Mother London -
Sector
Agencies, Food and Drink, Soft drinks, Media / Entertainment Brands and Sport brands
Powerade, a sponsor of London 2012, is launching an on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase.
Supported by a TV ad, outdoor and point-of-sale activity, the campaign aims to excite consumers in the run-up to the Games.
