50. JON FLORSHEIM, BSKYB
NEW ENTRY: Spending power; Influence; Brand: sexy/global
Jon Florsheim prefers to let results talk for him, which is probably the
way to play it if you work at BSkyB.
He has a reputation as a survivor; having joined Sky in 1994, he has
worked for three different chief executives. His retailing background at
Dixons means he fits in well with Sky's 'pile it high and sell it cheap'
ethos - and he delivers.
Last year he guided BSkyB's success in meeting its target of five
million subscribers, while also heading interactive shopping platform
Open.
His performance has been rewarded; Sky's decision in May to abandon Open
as a standalone platform saw Florsheim appointed to head its expanded
interactive division.
Responsibility for marketing and distribution rests in his hands and
along with marketing director Scott Menneer, he will have taken the
decision to switch Sky's pounds 40m ad budget from St Luke's to Bates
UK.
51. BARBARA CASSANI, GO
DOWN: Influence; Brand: sexy/global; Celebrity status
In the three years since BA's Bob Ayling gave her pounds 25m to launch
the low-cost airline, Cassani has built Go into a force to be reckoned
with. Now, with BA looking to jettison the budget carrier to focus on
business class and premium lines, Cassani seems poised to lead a
management buyout and the price is being set at about pounds 100m, with
funding from 3i.
Beloved by staff and admired in the financial community, Cassani will
nonetheless be tested as head of an independent in a tight travel
market.
But her position and enthusiasm for the Go brand mean she is unlikely to
fail. The American has a reputation as a straight talker and has a
strong sense of priorities.
52. MARTIN GEORGE, BA
DOWN: Spending power; Influence; Brand: sexy/global; Celebrity
status
While he has been BA marketing director since 1997, George's role has
grown over the past 12 months.
In addition to his marketing responsibilities, he now oversees an
80-strong communications department, and has taken charge of marketing
and e-commerce for eBA, the group's online business arm. He oversees the
airline's pounds 22m advertising budget.
George, who is also chairman of Air Miles, which recently lost its
managing director Judith Thorne, has weathered the disastrous tailfin
redesign, the cabin crew strike and the departure of former boss Bob
Ayling and marketers Derek Dear and Chris Holt. He is well liked in the
industry.
53. SIMON WAUGH, CENTRICA
DOWN: Spending power; Influence
Since becoming group marketing director of Centrica in 1997 at the age
of 37, Waugh has driven the company into a more broad-based,
marketing-led business, and has been busy building a top team of senior
marketers to head Centrica's business units.
A heavyweight user of marketing, Waugh measures return on investment
closely.
54. SLY BAILEY, IPC
NEW ENTRY: Influence; Brand: sexy/global
Under chief executive Sly Bailey, IPC Media has become a leaner,
more-focused organisation. Last December the company recorded pre-tax
profits of pounds 15.1m up from pounds 2.8m in 1999. Having risen
through the ranks from telesales manager, Bailey has developed a clear
vision for IPC Media as a company that is brand-centric and media
neutral and she has demonstrated her commitment to placing brand's at
the heart of what the company does. The future direction remains unclear
- it could float or be bought in a trade sale. Either way, through her
toughness and leadership, Bailey will ensure the company remains in good
shape.
55. PETER BLACKBURN, NESTLE UK
DOWN: Spending power; Influence; Brand: sexy/global
After four years as chairman and chief executive of Nestle UK, Peter
Blackburn retires next month. He leaves annual sales of pounds 1.65bn
and a steadily growing business.
His replacement is Alastair Sykes, managing director of Nestle Rowntree,
who takes over on July 1.
While successfully overseeing brands including Kit Kat, Blackburn was
hounded by public image issues, such as the African baby-milk saga. But
his loyalty to the firm - he joined Quality Street maker John Mackintosh
& Son in 1966 - has made him one of UK's big marketing names.
56. ANDREW MARSDEN, BRITVIC
DOWN: Spending power; Influence; Brand: sexy/global; Celebrity
status
Last year Marsden helped launch Juice Up as a rival to P & G's Sunny
Delight, and in January a new energy drink called Carbon. He recently
added category management to his role as Britvic implements its pounds
20m Right Choice scheme.
Marsden is an outspoken defender of advertisers' rights, particularly
against criticism from the children's health lobby. He also sits on
ISBA's executive committee.
57. MIKE HARRIS, EGG
DOWN: Spending power; Influence; Brand: sexy/global
There are few executives who have built a company worth more than pounds
1bn. Harris has built three: Egg, First Direct and Mercury.
The Egg founder received over pounds 1m in shares and share options when
the Pru's internet bank was floated last year, raising pounds 150m.
Now vice-chairman of Egg, Harris is an inspirational leader and knows
how to respond to the market. He was behind HSBC's telephone banking
company and was the first to enter the telecoms market when BT's
monopoly ended.
So it came as little surprise when he recently announced that Egg was
considering adding a network of branches to its web and phone
offering.
58. JOHN BLAKEMORE, GLAXOSMITHKLINE
DOWN: Spending power; Influence; Brand: sexy/global
SmithKline's director of advertising since 1991, Blakemore is credited
with maintaining the strength of the company's sprawling brand
portfolio.
Since the Glaxo merger, he is responsible for the company's UK media
budget - thought to be over pounds 40m - and expects every penny to
boost the sales of his brands, which include Oxy, Macleans and
Lucozade.
Blakemore is an authority on media issues, and as head of ISBA's
broadcast action committee, was at the centre of its efforts to extend
ad minutage.
59. ALAN MCWALTER, MARKS & SPENCER
DOWN: Spending power; Influence; Brand: sexy/global
M&S marketing chief McWalter's star has plummeted hand-in-hand with the
retailer's fortunes.
Handed a pounds 275,000 base salary and a pounds 75,000 golden hello
when he joined from Kingfisher just over a year ago, McWalter's not
likely to get a bonus this year.
Despite introducing M&S' first major TV ad campaign, he has failed to
pull the marketing rabbit out of the hat.
60. STEVE RUSSELL, BOOTS
UP: Spending power; Influence; Brand: sexy/global
With some saying Boots may be another M&S waiting to happen, Russell has
his work cut out. The 55-year-old Boots lifer became chief executive
just over a year ago. Facing a slumping share price, he is committed to
cost savings of pounds 260m over the next two years. He wants to make
Boots 'more holistic', offering dentistry and chiropody services, but
he'll have to cut a lot of toenails to boost the firm's fortunes.
Intelligent and reserved, he describes himself as determined,
unrelenting and persistent. He will need to be.
61. STEPHEN CARTER, NTL
UP: Spending power; Influence; Brand: sexy/global; Celebrity status
Carter's climb from J Walter Thompson trainee to NTL chief executive
over ten years is just short of legendary. In September, four years
after landing the top job at JWT, Carter snubbed an offer to become CEO
of ITV to take his media savvy to NTL.
Carter left his mark on JWT, nudging it from old-guard ad agency to
modern communications firm, but can he save the many-tentacled cable
giant, which has been flailing of late, with job cuts, shortfalls and
the loss of senior marketing staff?
62. CILLA SNOWBALL, ABBOTT MEAD VICKERS BBDO
NEW ENTRY: Influence; Celebrity status
Snowball, 42, is known as superwoman for her seemingly effortless
ability to juggle three young children with a demanding job. But the AMV
managing director also enjoys a reputation for cherishing her staff, and
some believe her emergence will herald a gentler approach than her
predecessor's hard-nosed management style.
A past president of WACL, Snowball's senior position and friendly
disposition make her a favoured source of comment on female and media
issues.
63. SUE FARR, GOLIN/HARRIS INTERNATIONAL
UP: Influence; Celebrity status
It's a testament to Farr's personality that she recently secured Greg
Dyke as after-dinner speaker at the Marketing Group of Great Britain,
which she chairs.
Just over a year ago Dyke passed her over for the BBC's top marketing
job, triggering her departure from the Beeb after seven years.
In February, Farr became managing director of PR firm Golin/Harris
International. The Interpublic-owned agency counts McDonald's,
DaimlerChrysler, Lloyds TSB, Bass and Samsung as clients.
A networker sans pareil - "she's got the best contacts book in the
business" says an associate - her success looks pretty much assured.
64. RUPERT HOWELL, CHIME COMMUNICATIONS
DOWN: Influence; Celebrity status
Howell, once the enfant terrible of the British ad industry, has become
a regular Establishment man.
HHCL and Partners, the ad agency he founded nearly 15 years ago, is
renowned for its zany work for brands such as Tango and Egg. But the
one-time non-conformist is now joint chief executive of
mini-conglomerate Chime, which bought HHCL in 1997.
He has just ended a two-year presidency of the IPA, where he has been a
robust defender of advertising freedom.
65. RAOUL PINNELL, SHELL
Influence; Brand: sexy/global; Celebrity status
Being the spitting image of former prime minister John Major has not
held Pinell's career back.
His working life reads like a Who's Who of big brands: Heinz,
Prudential, NatWest and Shell. He became head of global brands and
communications of Shell in 1996, a year after the damaging Brent Spar
battle with Greenpeace and the execution of Nigerian anti-Shell activist
Ken Saro-Wiwa. He has helped rebuild the oil giant's public reputation
over the past five years.
His Christian beliefs give him a firm moral stance, but he is also an
evangelist for marketing. While some think he takes himself a bit too
seriously, he commands much respect within the industry.
66. JOHN MENDEL, FORD
DOWN: Spending power; Influence; Brand: sexy/global
Since joining Ford as director of marketing in 1999, Mendel has played a
major role in bringing some of the most eagerly awaited vehicles to the
British market, including the Racing Puma, Galaxy, Transit and the new
Mondeo.
As well as overseeing Ford's advertising, Mendel has been instrumental
in creating Ford's Clear Price Policy, which saw many prices fall and
three-year warranties introduced across the range. Mendel controls an
annual budget of over pounds 100m.
67. CHRIS POWELL, BMP DDB
UP: Influence; Celebrity status
This is the first time in 30 years that Chris Powell has not been
involved in a Labour Party campaign. But while he has missed it, he
believes in letting the next generation have a go - as he does at
BMP.
A well-respected agency veteran, Powell has adopted a lower profile
since moving from chief executive to chairman of the agency he joined at
its birth over 30 years ago.
An intelligent and charming networker, he remains a regular media
commentator, especially on political issues.
68. MALCOLM EARNSHAW, ISBA
NEW ENTRY: Influence; Celebrity status
Malcolm Earnshaw stepped into John Hooper's shoes as director-general of
ISBA last September after 33 years with Mars, most recently as global
advertising and sales director.
A former president of the World Federation of Advertisers, and ISBA's
vice-president for five years, he has wide client experience and
knowledge of government issues.
Earnshaw has a reputation as an austere figure who is highly
disciplined. Committed to ad freedom, he is not slow to make his views
known, and called for the government to recognise the social and
economic role advertising plays.
69. LORD BELL, CHIME COMMUNICATIONS
UP: Influence; Brand: sexy/global; Celebrity status
Margaret Thatcher's former PR guru was recently tipped as the next
spin-doctor to the Queen. Failing to get the job won't have caused him
to lose much sleep. His client list contains many senior politicians
and, as an arch-Tory, his skills have been in much demand during recent
weeks.
Bell is 60 in October, and speculation abounds that he is likely to wind
down his City career and that Chime may be bought - probably by Sir
Martin Sorrell's WPP. But Bell is unlikely to go quietly.
70. ANITA RODDICK, THE BODY SHOP
DOWN: Influence; Brand: sexy/global; Celebrity status; Entrepreneur
Roddick slides down from number 22 last year as her involvement in The
Body Shop diminishes.
Although still a star in her own right, her influence on the brand she
founded has waned as she has taken a back seat .
As the company's performance has continued to falter, there have been
rumours that Roddick will sell her interest altogether.
Roddick still does her bit for The Body Shop PR machine, but
environmental campaigning is her preferred subject.
71. ALAN PALMER, CADBURY SCHWEPPES
DOWN: Spending power; Influence; Brand: sexy/global
International marketing director Palmer can claim credit for the
streamlining of Cadbury Schweppes' 'Masterbrand' ad account into TBWA in
the UK and Australia earlier this year, following the appointment of
TBWA and Euro RSCG Wnek Gosper to Cadbury's global business.
He is also responsible for the brand's long-running pounds 10m
sponsorship of Coronation Street, and is an ISBA executive committee
member.
72. DOUGLAS MCARTHUR, RADIO ADVERTISING BUREAU
UP: Influence; Celebrity status
Well-connected and well-liked, McArthur is a consummate networker. He
has built both his own and RAB's profile during its nine-year existence.
His rise in the table is a consequence of both his chief executive role
at RAB and the OBE he was awarded for services to radio earlier this
month.
73. RICHARD EVANS, INTERBREW
NEW ENTRY: Spending power; Influence; Brand: sexy/global
Previously brand marketing director of Whitbread, Evans took over the
marketing director mantle at Interbrew three months ago. Within weeks,
he was restructuring the department to focus on the company's
fast-growing brands.
With a portfolio that includes Boddingtons and Stella Artois, it's
little wonder he has taken hold of the reins with such enthusiasm and a
steely determination to take the company's brands to the top.
74. SHOLTO DOUGLAS-HOME, KALENDS, REUTERS
NEW ENTRY: Influence; Celebrity status
Few marketers had a higher profile - or a tougher job - last year than
Sholto Douglas-Home, the marketing chief of the Millennium Dome.
With a limited budget, and in the face of a hostile media, the consensus
was that he performed well.
Having moved to pastures new - heading marketing for Reuters' internet
venture, Kalends - Douglas-Home will be at the forefront of the media
giant's commercial diversification and repositioning as a
consumer-focused brand.
Douglas-Home is a member of ISBA's executive committee and a council
member of the Marketing Group of Great Britain.
75. GRAHAM DUFF, ZENITH MEDIA
UP: Influence
Wherever Duff goes these days, he is asked the same question: is
advertising, often regarded as a bellwether of the economy, showing
signs of a slowdown?
He is well-placed to comment. Duff took on the top job at Zenith in
1997, and filled the shoes of the more high-profile and aggressive
Christine Walker with some style.
Down-to-earth and a good communicator, Duff has been on both sides of
the agency/ media owner fence, having worked for Leo Burnett, Publicis,
Meridian Broadcasting and TSMS.
He was awarded an IPA fellowship last year for his work in the ad
industry.
76. FORD ENNALS, LLOYDS TSB
NEW ENTRY: Spending power; Influence; Brand: sexy/global
Ennals has worked on a range of brands, including Reebok, Persil and
Mars ice-cream, starting out as a brand manager at Unilever.
This should stand him in good stead in his present role as group
marketing chief of Lloyds TSB, where he has the task of with making the
brand more customer friendly.
Prior to his role at Lloyds TSB, Ennals was marketing director at
British Airways and cites one of his career achievements as launching
the club world and first class brands.
77. ADAM CROZIER, FOOTBALL ASSOCIATION
UP: Influence; Brand: sexy/global
To many, the appointment of a Scotsman to develop a blueprint for the
future of English football seemed like a sick joke.
But now, after more than a year in the post, Crozier has ridden the
storm over the appointment of England's first foreign coach, and
approached the overhaul of the game's administration with gusto.
With director of marketing Paul Barber, Crozier has introduced a new
marketing focus. But all of this could be overshadowed by the continuing
fiasco surrounding Wembley Stadium's redevelopment. Crozier's position
in next year's Power 100 - and ultimately his job at the FA - could well
hinge on this issue.
78. WALLY OLINS, WOLFF OLINS
DOWN: Influence; Brand: sexy/global; Celebrity status; Entrepreneur
Wally Olins may not be as actively involved in design and branding
agency Wolff Olins since he stepped down as chairman in 1997, but he
still holds a minority stake in the business.
As co-founder he had a hand in generating some of the best-known brand
identities, including Orange and Go. The 70-year-old now lectures on
design management and has published several books on design.
79. MARTIN JONES, AAR
UP: Influence; Entrepreneur
As owner of the Advertising Agency Register, Martin Jones is in the
powerful and lucrative position of knowing more about client agency
relationships than most. As broker of increasing numbers of marketing
deals, he is the man agencies need to impress if they are to get on a
client shortlist.
Jones recently appointed a managing director so he can concentrate on
matchmaking. He learned his skills in charming clients during his time
as new business director of JWT.
80. MICHAEL JACKSON, C4
NEW ENTRY: Influence; Brand: sexy/global;
Despite accusations that he is moving away from Channel 4's quality tag,
Michael Jackson has developed a reputation for innovation and risk
taking; witness the launch of entertainment channel E4 and commissions
such as Big Brother.
His strategy appears to be paying off; the recent annual report showed
advertising and sponsorship revenue up 8% to pounds 652m, while C4's
share of total viewing grew by 2% to 10.5%.
The channel scooped an armful of awards at the recent Baftas and there
was also the shock hiring of Richard and Judy. Jackson's own profile has
been higher than ever this year.
81. COLIN LLOYD, DIRECT MARKETING ASSOCIATION
UP: Influence
It has been a busy year for Lloyd, who is now president of the DMA. The
main controversy was the body's stance on Royal Mail's involvement in
the Postal Preference Service. The feeling of many was that the DMA
could have done better. But Lloyd continues to be a skilled operator,
and recently revealed that he is to take on a series of non-executive
roles.
82. ADAM NOVAK, ROYAL MAIL
UP: Spending power; Influence;
The man responsible for increasing direct mail's share of the marketing
mix has been receiving plenty of letters of his own over the past few
months.
Novak was at the centre of the controversy surrounding Royal Mail's
investment in the Postal Preference Service, which pledged to help
advertisers improve their targeting and reduce the amount of unwanted
mail consumers receive.
Novak's position was to stand firm and say little, and he appears to
have ridden the storm - for now.
83. SAMANTHA SMITH, MUSTARD
DOWN: Influence; Celebrity status
The ultimate networker has lost none of her enthusiasm over the past
year, during which she took the helm of newly formed agency Mustard from
ad agency FCA!. It's been an ordinary start for the outfit, but Smith
has the ability to make it work and a wealth of client experience,
including BP, Burger King and McDonald's.
84. JEREMY BULLMORE
DOWN: Influence; Brand: sexy/global
One of the most respected and loved figures in marketing, when Jeremy
Bullmore speaks, the industry listens. He would describe himself as
retired, but others will have none of it.
Bullmore has more than 40 years' advertising experience and wields one
of the sharpest pens in the business. He remains one of the most
influential voices in the industry. He is a non-executive director of
WPP and the Guardian Media Group, and is president of NABS. He is also a
past president of the Advertising Association.
85. CHRISTOPHER GRAHAM, ADVERTISING STANDARDS AUTHORITY
UP: Influence
Since becoming director-general of the ASA in April 2000, Graham has
referred three companies to the Office of Fair Trading, nailing
criticism that the ASA is toothless . After its ban of an Opium ad
showing a naked Sophie Dahl and the Gossard ad with the catchline 'Find
your G spot', Graham countered charges of prudishness with the immortal
words: "We're not a fuddy-duddy organisation wanting to ban
nipples".
He has a solid track record in diplomacy and administration: he once
headed the internal complaints unit at the BBC.
86. RITA CLIFTON, INTERBRAND
NEW ENTRY: Influence
As chief executive of Interbrand, a branding consultancy paid to seek
new names and identities, Clifton has been busy of late. She is
currently advising Marks & Spencer on its market positioning. Formerly
executive planning director of Saatchi & Saatchi, Clifton was the first
woman at the agency to return to work after having a baby.
87. AJAZ AHMED, AKQA
DOWN: Influence
The very young and very rich Ajaz Ahmed founded AKQA in 1995 after
dropping out of university.
Unable to secure funding for the agency, he built it up from scratch.
AKQA quickly grew to become one of the largest and most successful
independent new media agencies in the UK, boasting blue-chip clients
including Nike and Microsoft.
Though relegated to chief marketing officer and chairman following heavy
investment from Accenture, Ahmed is unlikely to sit on the
sidelines.
88. RALPH BERNARD, GWR GROUP
NEW ENTRY: Influence; Brand: sexy/global
As chief executive of GWR Group, the largest radio company in the UK
with a combined listening audience of eleven million, Bernard wants
people to hear what he has to say. If that means ruffling the feathers
of the Radio Authority by publicly complaining about the regulations for
commercial stations, then so much the better. Bernard envisages a time
when commercial radio has the freedom to change programming to suit new
audiences and take on the BBC. GWR's Classic FM is the UK's favourite
station with a weekly audience of six million. It operates two digital
and internet stations and 37 local stations. Further expansion depends
on a relaxation of ownership legislation, but Bernard is determined to
be heard.
89. MARTINA KING, YAHOO! UK AND IRELAND
NEW ENTRY: Influence; Brand: sexy/global
Martina King was drafted in from Capital Radio two years ago with a
brief to increase brand awareness of Yahoo! She has hiked its adspend
and hired HHCL to create a campaign designed to shift the perception of
Yahoo! by focusing on the range of services it offers.
King's challenge will be to maintain Yahoo!'s position as the UK's most
visited web site by continuing to innovate and understand customers'
needs.
90. GRAHAM ANDREWS, PEPSI
NEW ENTRY: Spending power; Brand: sexy/global
Kenyan-born Andrews stepped into Simon Lowden's shoes as marketing
director, Europe and Africa, in October, moving from his post as
franchise director for Pepsi in Africa. The 34-year-old has been with
Pepsi since 1995, and will implement Pepsi's music and youth promotions
- the latest signing for the brand is pop group S Club 7.
91. DEAN BARRETT, VAUXHALL
NEW ENTRY: Spending power; Brand: sexy/global
When Vauxhall's marketing operations director Andy Jones moved to sister
company OnStar last year, Barrett was promoted to marketing
director.
Vauxhall is the UK's second-biggest car advertiser after Renault, and
Barrett is exploring below-the-line options, including
telemarketing.
While some doubt the effectiveness of the growing trend for generic car
brand advertising, Barrett is convinced the umbrella brand is
paramount.
92. TAMARA INGRAM, SAATCHI & SAATCHI
NEW ENTRY: Influence
The arrival of James Hall as chief executive elevates Tamara Ingram to
the position of executive chairman, a role in which she can maintain her
close links with client P&G and focus on the agency's new business
effort.
Ingram is pure New Labour, and was delighted to accept a seat on Ken
Livingstone's London government. Staff call her Tams, but her apparent
dizziness belies an iron will.
93. MATTHEW FREUD, FREUD COMMUNICATIONS
DOWN: Celebrity status
Matthew Freud hasn't had a great year. His split from Elisabeth Murdoch,
leaving her holding their baby, comes on top of a number of business
problems.
He has lost three major clients - Pepsi, Pizza Hut and BSkyB - and has
been associated with two faux pas - the Millennium Dome and Frank
Dobson's mayoral campaign. Freud is now trying to buy his agency back
from Abbott Mead Vickers BBDO.
94. ANDY LAW, ST LUKE'S
DOWN: Influence
Andy Law recently expounded his corporate ethos in the Harvard Business
Review, and the mockery of his peers bothers him not a whit.
St Luke's has had a tough few months, losing both its BSkyB and HSBC
accounts, and co-founder Abraham, who quit suddenly in April.
Law is pressing ahead with international expansion plans, but his usual
composure must be facing a severe test.
95. DAVID WHELDON, CIA MEDIANETWORK
DOWN: Influence
Wheldon's high pedigree client and agency background - he was managing
director of Lowe Howard Spink and vice-president of Coca-Cola's
worldwide ads - continues to give impetus to CIA Medianetwork. In the
past year CIA appears to have turned the corner after a run of bad luck.
But Wheldon will need to make full use of his charm and influence if
fortunes are to improve .
96. FRANK LOWE, LOWE LINTAS
NEW ENTRY: Influence; Celebrity status
Having been appointed to head The Partnership, owned by the world's
largest advertising group, Interpublic, Frank Lowe may have had his best
year yet. A prominent Labour supporter, Lowe cuts a jovial figure and is
fond of playing host at events such as the Stella Artois tennis
tournament.
97. MT RAINEY, RAINEY KELLY CAMPBELL ROALFE/Y&R
UP: Influence; Brand: sexy/global; Celebrity status; Entrepreneur
Rainey is a powerful woman in advertising. She was the first female
chief executive of a top ten agency, and has seen her company grow
following a merger with Y&R, picking up juicy business such as the
pounds 21m M&S and pounds 10m Boots and Granada Media account
98. BRUCE HAINES, IPA
NEW ENTRY: Influence
As the chairman of creative agency Leagas Delaney, Haines took the reins
of the Institute of Practitioners in Advertising earlier this month, it
is too early to say if he will lead it well. He is less openly
opinionated than his predecessor, Rupert Howell, but possesses a
determination and diplomacy that will be priceless in his new role.
99. RICHARD EYRE
DOWN: Influence; Celebrity status
Media's favourite son, retains an uncanny ability to surprise; the
latest shock was his decision to quit his role as director of strategy
and content for RTL without a job to go to. Eyre, recruited as chief
executive of Pearson Television, was reportedly unhappy about changes to
his role after CLT-Ufa merged with Pearson TV last year. Eyre is now
writing a book, but some predict a move into TV production.
100. NAOMI KLEIN, NO LOGO
NEW ENTRY: Brand: sexy/global; Celebrity status
Naomi Klein's No Logo book has been littered around many an advertising
agency or client marketer's desk. Indeed, her influence has been
stronger on the marketing industry than the hoards of anti-capitalist
protesters and consumers she was aiming it at.
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