Brand passion ‘One of my favourite things about Mini is that our collective attitude is to be brave and stand out. It opens up a world of possibilities and every day is different and exciting.’
What the industry says ‘She produces highly imaginative creative and embraces innovative uses of media channels. She has also delivered in terms of sales: in a category with 4.4% year on year decline, Mini has outperformed the market and is in healthy growth.’
Work ethic This is a woman who likes to get stuck into lots of projects, meaning she’s always quick to volunteer to help on all manner of projects.
Standout work The Mini Countryman 2011 Action Transfer campaign, which featured evolving outdoor executions where new characters were added and stories told that changed day by day, truly delivering against 'Another Day Another Adventure'.
Advice to younger self ‘Trust your gut instinct.’
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