In the past year Cutts and her the success of our marketing strategy.” Helping customers during a time of genuine confusion has clearly resonated. “The resilience, creativity and belief in what we’re doing has carried us through and only brought us more success,” he adds. “Financial wellbeing has never been so important to customers, which means that our mission and messages are resonating more than ever.” This month (September 2021) Cutts left HSBC to join dairy company Saputo as its international president and chief operating officer.