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Braithwaite is fresh through the door at M&S, joining from Tesco, where she was global brand director for non-food. Before that, she was at John Lewis. Braithwaite describes her new role is “an absolute brand marketers’ dream”. She adds: “We are in the midst of a transformation programme. It’s a pivotal moment in the brand’s history. We need to put our customer at the very heart of everything we do and define M&S’ position and purpose for the future.” It’s a challenge that she will relish.

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