Marketing director, Birds Eye UK & IE
Koppens, who joined Birds Eye in January, counts one of her biggest achievements in the role to date as creating the 鈥淲hat鈥檚 for tea?鈥 campaign from stock footage during lockdown in a 14-day window, in collaboration with counterparts in Germany, France and Italy. 鈥淎s a trusted brand, we didn鈥檛 want to go dark, but we had to be authentic, to talk about something bigger,鈥 Koppens says. Having seen the UK experiment with a wider variety of frozen-food products during the pandemic, Koppens now wants to maximise the brand鈥檚 move from a fallback option to one that is 鈥渉ealthy, natural high-quality鈥. Koppens returns to marketing after an eight-year career break in which she managed a property development business while looking after her two children. Between 2008 and 2011, she was director of marketing at Cadbury and has held roles at Coca-Cola, L鈥橭r茅al and Procter & Gamble.