Power 100 2020: Pete Markey

This year's top marketers.

Power 100 2020: Pete Markey

Chief marketing officer, TSB

The effervescent Markey has had a busy year, launching a business purpose, 鈥淢oney confidence鈥, and brand proposition, 鈥淟ife made more鈥. He鈥檚 also brought on board three new agencies: McCann, the7stars and Oliver. Markey, who is now vice-president of ISBA, was personally recognised as exec sponsor for LGBT+ at TSB and won the Diversity Champion award at the European Diversity Awards. During the Covid crisis, the brand launched a 鈥淧eople helping people鈥 campaign, featuring TSB colleagues, and helped customers by offering repayment holidays and changing overdraft pricing as well as offering loans to small businesses.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now