Power 100 2020: Omar Gurnah

This year's top marketers.

Power 100 2020: Omar Gurnah

Head of marketing, Uber and Uber Eats

Gurnah, a former presenter on Channel 4鈥檚 T4, joined the transport tech business last April, working across its ride-hailing and food-delivery brands, which, he says, present 鈥渃ompletely different sets of challenges鈥, in terms of regulatory landscapes and audiences. Gurnah adds that he is proud of the way the business has 鈥渟tood up鈥 for drivers and providers, with some brand budget diverted into paying for protective equipment like vehicle dividers and masks, while he has also ramped up communication via Uber鈥檚 owned channels with both drivers and consumers. A key priority now is ensuring people feel safe enough to use Uber鈥檚 services, but more new products, such as the recently launched Uber Boat on the Thames, are also on their way.

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