Head of consumer marketing, Spotify
With her fourth year at Spotify well under way, Puzanova says 鈥渄riving brand love via culturally relevant storytelling鈥, with campaigns such as nostalgia-fuelled 鈥淟isten like you used to鈥, is work she鈥檚 extremely proud of, having grown the 35-plus audience by 10% and scooped several awards.
During the pandemic, Spotify launched a Covid-19 hub to consolidate relevant news and information and made ad space available to government and non-profit organisations. Looking ahead, Puzanova wants to highlight Spotify鈥檚 high-profile podcasts such as that hosted by Michelle Obama.