Group brand director, Tesco
鈥淏eing the nation鈥檚 largest food retailer and largest private employer during a global pandemic has been a challenge,鈥 McEttrick says in听an understatement. Online delivery slots doubled in five weeks to reach 1.3 million per week, with priority given to vulnerable customers, while 47,000 temporary staff were employed. Tesco鈥檚 Clubcard database was used to reach customers with service messages from chief executive Dave Lewis, and the store-format design team tried to source 鈥渂asically all the Perspex in the country鈥 to protect shop workers from possible infection. 鈥淥ur purpose, of serving Britain鈥檚 shoppers a little better every day, made it so clear to make decisions throughout the first triage panic weeks.鈥 Achievements over the past year have included November 2019鈥檚 launch of subscription product, Clubcard Plus, with discounts in return for a monthly fee. McEttrick is also justifiably proud of Tesco鈥檚 sunflower lanyards, introduced to signify customers with hidden disabilities such as autism.听