Marketing director, Coca-Cola Great Britain聽& Ireland
After an innovative year at Coca-Cola 鈥 featuring the launches of Coca-Cola Energy and Coca-Cola Signature Mixers 鈥 Robbens has braved any and all spanners thrown into the works during the coronavirus pandemic.
Deeming the brand鈥檚 pause in marketing spend to be 鈥渙ne of the biggest moments of the year鈥, the marketing director looks forward to navigating the new normal with a focus on small businesses via in-market activities that focus on the brand鈥檚 hotel, cafe and restaurant partners, many of which have suffered at the hands of Covid-19.